I have always liked the fundamental concept of Android — an Open Source smartphone and tablet operating system that could be used on a variety of manufacturers devices with varying feature sets that gives consumers the added benefit of choosing exactly what product suits their specific needs.
Android also provides for the additional openness of having 3rd-party App Stores that suit the needs of different types of customers if the Google Android Market (Now Google Play) doesn’t fit the bill.
And of course, there is also the ability for the base OS itself to be modified as well as the ability to side-load applications of your own design for use in vertical markets.
So, what’s wrong with Android?
- Real people don’t buy abstract concepts like “openness”.
- Real people don’t respond well to lots of choice.
- Real people don’t want multiple App Stores to suit their specific need because their specific need is simple — tell me where to go to buy apps.
- Real people don’t want to “side-load applications” and don’t know what the hell that even means.
Google has been focused on building the “ideal world” according to geeks and geeks said, “Hooray! We like the fundamental concept of open! Open is better than closed! We want to have 3 different App Stores! We want side-loading!” But geeks, I’m afraid, are not real people. Real people buy products that simply work well and they’re busy spending money in Apple’s “closed” App Store. And they’re happy. And there’s nothing abstract about it.
NOTE: I do realize that geeks are people too. Hell, I am one! But they’re not most people. I’m just exercising a little artistic license.