This statistic should have AT&T shaking in its boots — Mefeedia Blog is reporting that, on mefeedia.com, iPad owners are consuming 3x as much video as typical web users. Not only are they consuming more videos, they are spending more time watching those videos.
Here are the Mefeedia stats:
- iPad is now the 5th most popular mobile device*
- iPad users consume 3X as many videos as web users
- iPad users spend 4X as long watching videos as web users
- iPad users consume 5X as many videos as iPhone users
*In terms of unique users, trailing only iPhone, iPod Touch, SymbianOS, and Android (in that order)
This data comes from just one source, so take it with a grain of salt, but my personal experience and anecdotal evidence suggest that people are consuming a lot more video on iPad.