Mobile First – Instagram Reaches 100k Users in 1 Week
If you use Twitter or Facebook, you’ve no doubt noticed a lot of Instagram photos flying around the Interwebs. Heck, it’s likely you have already installed it on your phone. In fact, in its first week, Instagram signed up 100,000 users to its service. That number is pretty impressive, but it’s even more impressive when you realize that they did this without having a sign up form on their website. The only way to sign up for the service is to download the app.
Adobe Sponsored Study Says Users Prefer Browesr to Apps
In a study sponsored by Adobe, 66 percent of users said they prefer the browser to downloadable apps on their phone when shopping or accessing media. However, the majority favored apps for social media and music. In my own personal experience I use the browser dramatically less than apps, so I’m a little skeptical of these findings. Check the link below for more details.
iOS Now Reaches 19 Million Users, 22 Minutes a Day
An analytics firm found that iOS penetration has reached 19 million users who spend an average of 22 minutes a day using apps on their devices. The reach of this audience now exceeds the audience for Sunday Night Football.